学乐英语
目录
一、网站运营..........................................................................................................................3
1.1 网站运营推广概述.....................................................................................................3
1.2 网站和搜索引擎的关系.............................................................................................4
二、网络推广..........................................................................................................................5
2.1 SEO 搜索引擎优化.........................................................................................................5
2.2 SEO 推广计划.................................................................................................................5
2.3 竞价联盟推广.................................................................................................................6
2.3.1 SEM..........................................................................................................................6
2.3.2 SEM 推广计划..........................................................................................................7
2.4 论坛贴吧推广.................................................................................................................8
2.4.1 推广计划..................................................................................................................8
2.5 自媒体平台....................................................................................................................8
2.5.1 自媒体推广计划....................................................................................................10
2.6 事件营销......................................................................................................................10
2.6.1 事件营销计划........................................................................................................11
三、人员配置与分工............................................................................................................12
3.1 内部人员配置及分工...................................................................................................12
3.1.1 网络推广 1 名........................................................................................................12
3.1.2 竞价联盟 1 名........................................................................................................12
四、运营预算........................................................................................................................13
4.1 运营预算对比表...........................................................................................................13
五、本年目标........................................................................................................................14
5.1 参考指标......................................................................................................................14
附件........................................................................................................................................ 15
